I più forti del pianeta

corr econ

Particolarmente interessante, su “Corriere Economia” di lunedì 13 ottobre, la classifica dei “Magnifici 100”, ovvero i brands globali più forti del pianeta.

E’ fin troppo facile, al di là di titani come Coca-Cola, Ibm, Disney e Mercedes-Benz, rendersi conto che lo strapotere della new economy continui indisturbato a sortire i suoi effetti: non è casuale, infatti, che al momento le prime due posizioni della classifica siano occupate rispettivamente da Apple e Google e che tra i cinque best risers (ovvero i marchi che hanno avuto le performances migliori quanto a crescita da un anno a questa parte), siano presenti Facebook e Amazon.

Inaspettata, a mio avviso, la crescita di Audi (+27%) e Nissan (+23%) in un momento non certo facilissimo per il mercato automobilistico; al pari di come sorprendono le new entries di due colossi della logistica come Fedex e Dhl e della stessa Land Rover. Il mondo, inoltre, continua a sostenere con forza Starbucks e i suoi caffè (+22%).

 

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